What are some popular keyword research tools?

keyword research tools are essential to any digital marketing campaign; they help marketers identify the most popular search terms used by their target audience, track the competition, and more. To be successful in digital marketing, it is important to choose the right keyword research tool. With so many options out there, how do you know which one is best for you? We've gathered together some of the most popular keyword research tools available and broken them down for you.

Google Keyword Planner is a free tool that comes built in for all users with Google Ads accounts or a Gmail domain. This tool allows users to see estimated monthly searches for targeted keywords along with monthly periods and geographic filters; it also shows related queries that may be useful when brainstorming new topics and campaigns. This easy-to-use tool provides an invaluable insight into the success of existing campaigns along with competitor analysis data.

Ubersuggest is a free keyword research tool created by Neil Patel. It's highly useful as it holds a lot of functionality traditionally found in paid tools such as autofill to quickly find high volume keywords and search engine optimization (SEO) features. Ubersuggest also provides suggested long-tail phrases and related keywords to further refine your list of target terms. It also shows user intent behind potential queries to help determine how likely people are searching for solutions from our products or services.

Moz's Keyword Explorer is known as one of the most comprehensive keyword rank tracking tools out there with an extensive database of over 4 billion keywords researchable by search engine results page (SERP) feature support, recent trends tracking, volume difficulty metrics like seasonality and much more. The software provides valuable insight into competitor analysis and helps identify key opportunities in the market with less competition and strategies to improve organic traffic metrics on selected pages or websites through refined keyword targeting.

Semrush Keyword Tool features one-click importation of content from Google Adwords as well as custom domains allowing marketers to monitor performance against competitor domains on multiple platforms such as YouTube, Amazon, Instagram etc… Users can also track their individual ranking metrices over a chosen period on their own website or other specific URLs . The software allows search engine analysis reports which display backlinks sources for up to 400 requests so that brands can better understand how competitors are using certain terms enabling them level up their digital game.